Google Analytics & Reporting
We set up, monitor, and analyze key performance data from the website and digital actions, so decisions can be based on real information. The goal is to create a clear picture of website traffic, user behavior, conversions, and the effectiveness of each action.
Google Analytics Setup
We set up or review the correct function of Google Analytics. We ensure that the website records key traffic and user behavior data, while checking connections with Google Tag Manager, Google Ads, and other relevant tools where needed.
Event & Conversion Tracking
We define important actions that should be tracked, such as forms, purchases, clicks, phone calls, or email clicks. We set up events and conversions according to the goals of the business and check whether conversions are recorded correctly and reliably.
Website Performance Analysis
We analyze website traffic and the main acquisition sources. We review which pages bring more users and which need improvement, monitoring elements such as engagement, time on site, page views, and user flow.
Campaign Performance Tracking
We monitor the performance of advertising campaigns from Google Ads, social media, and email marketing. We connect traffic data with marketing actions and analyze which channels bring higher-quality traffic, leads, or sales.
UX & User Behavior Insights
We examine how users behave inside the website. We identify pages or points where users leave their journey, analyze how visitors interact with key pages, buttons, and call-to-action elements, and suggest improvements based on data.
Custom Reports
We create reports tailored to the needs of the business. We present key data in a clear and understandable way, focusing on practical conclusions rather than just numbers, and provide specific recommendations for next steps.
Ongoing Monitoring
We monitor the performance of the website and digital actions over time. We compare periods, campaigns, pages, and traffic sources, identifying changes, drops, or growth opportunities, and adapting the strategy based on the real picture of the data.