Campaign Performance Analysis
Review sends, delivery, clicks, unsubscribes and campaign outcomes. Interpret open rates carefully because privacy features can make them unreliable.
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Email Analytics & Optimisation
Email marketing analytics that turn data into better decisions.
CyberCraft90 helps eCommerce and service brands understand what their email campaigns are really achieving. We connect campaign reporting, customer actions, testing and continuous optimisation so that performance insights lead to practical improvements.
Email performance services
From email reports to clear optimisation priorities.
A good email report should explain more than what happened. It should reveal where people engaged, what they did after clicking and what to improve next, while recognising the limits of tracking and attribution.
Conversion & Journey Measurement
Connect email activity to tagged website visits, key actions and available sales data using appropriate platform reports, UTM links and analytics.
Audience & List Health
Explore how relevant customer segments respond while reviewing consent, bounce patterns, unsubscribes and other indicators of long-term list quality.
Testing & Continuous Optimisation
Plan meaningful tests of subject lines, creative, content, calls to action, send timing and customer journeys—then apply the results.
Useful evidence, not misleading certainty. Email opens are affected by privacy protections, and attributed revenue depends on accurate tracking and platform integrations. We distinguish confirmed data from estimates and avoid claiming that one metric tells the full story.
What you receive
A practical reporting and testing system for smarter email growth.
We tailor the work to your email platform, available analytics and business goals. The focus is on reporting that answers useful questions and experiments your team can realistically run.
- Email performance auditReview past campaigns, audience trends, engagement signals, reporting gaps and existing measurement practices.
- KPI and measurement frameworkDefine clear metrics for engagement, customer actions, retention and business outcomes, with stated attribution limits.
- Tracking and UTM conventionsOrganise campaign links and available analytics data, with GA4 or platform reporting where relevant and correctly configured.
- Campaign and journey reportingCreate readable performance summaries that distinguish campaign results, customer responses and areas requiring attention.
- List health and engagement reviewMonitor bounce and unsubscribe patterns, audience engagement and signs that targeting or sending practices need adjustment.
- A/B testing and optimisation roadmapPrioritise practical hypotheses, test one meaningful change at a time and document what the outcomes suggest.
How it works
Measure the customer journey. Make the next campaign better.
We begin with the questions the business needs to answer, check which data can answer them and build a repeatable cycle of analysis, recommendations and careful testing.
- 01
Audit Your Current Performance
Review campaigns, customer journeys, platform reports, tracking links, data quality and existing success measures.
- 02
Define What to Measure
Agree useful KPIs, campaign-tagging rules, reporting views and the limitations of available conversion tracking.
- 03
Analyse & Prioritise
Study patterns across campaigns, audiences and available customer outcomes; identify the few changes most likely to be worth testing.
- 04
Test, Learn & Refine
Run proportionate experiments, review their evidence and feed the learning into future creative, targeting and journeys.
When this is the right fit
You are sending emails. Do you know what is working?
Email Analytics & Optimisation is particularly useful for brands running regular campaigns or automations that want clearer reporting, better decisions and a structured way to improve performance.
- Your reports focus mainly on opens.Privacy changes make opens less dependable; clicks, customer actions and list-health signals provide a broader view.
- Campaign results are difficult to compare.Consistent tagging, KPIs and reporting definitions make trends and priorities easier to understand.
- You see traffic but not meaningful outcomes.Where tracking permits, connect email visits with website actions, enquiries, purchases or other business goals.
- The next campaign repeats the last one.A manageable testing plan turns observations into specific creative, audience or journey improvements.
Let’s make your email performance easier to understand—and improve.
Tell us what platform you use, what you send and what your current reports cannot answer. We will help identify the clearest measurement gaps and the most useful next tests.