We define the main goal of each campaign, such as brand awareness, traffic, engagement, leads, or sales. We select the most suitable platforms based on the audience and the business sector, and create an advertising strategy based on the budget, market, and desired result.

We create and configure campaigns on platforms such as Facebook, Instagram, LinkedIn, or TikTok, depending on the needs of the project. We organize campaigns, ad sets, audiences, placements, and budget properly, while setting objectives, duration, geographic targeting, and key delivery settings.

We create audiences based on demographics, interests, behaviors, and location. We use custom audiences, lookalike audiences, and remarketing where a suitable database is available, adapting targeting so ads are shown to more relevant users.

We create advertising with a clear message and targeted call-to-action. We adapt the tone of each ad to the platform, the audience, and the brand, while providing direction for images, videos, banners, or social media creatives.

We create remarketing campaigns for users who have already interacted with the business. We target website visitors, users who viewed products, people who engaged with social media, or existing customer lists, using messages that bring users closer to purchase or contact.

We set up key events and conversions, such as forms, purchases, clicks, leads, or other important actions. We check the proper function of Pixel, Conversions API, or other tracking tools where needed, connecting the data with the website and analytics tools.

We systematically monitor campaign performance. We improve audiences, creatives, placements, budget, and ad messages, identifying which ads perform better and which need changes.

We create reports with key results and practical conclusions. We analyze reach, impressions, clicks, CTR, CPC, leads, purchases, and cost per result, explaining what worked, what needs improvement, and which actions are recommended.