We define the main campaign goals, such as website traffic, leads, phone calls, sales, or brand awareness. We select the most suitable campaign type based on business needs and shape the strategy according to the audience, market, competition, and available budget.

We create and configure campaigns in Google Ads. We organize the campaign structure, ad groups, keywords, audiences, and landing pages properly, while setting location targeting, language, budget, bidding strategy, and key delivery settings.

We create Search campaigns for users who are actively looking for specific services or products. We also support Shopping or Performance Max campaigns for e-shops and product-based businesses, improving titles, descriptions, assets, and product feeds where needed.

We create clear, targeted ad copy aligned with the business. We adapt headlines, descriptions, extensions, and call-to-action messages based on user search intent and support the creation or adjustment of visual assets for campaigns that require them.

We set up key conversion actions such as forms, purchases, phone clicks, email clicks, or other important actions. We check whether conversions are being recorded correctly and connect the data with Google Analytics and Google Tag Manager where needed.

We monitor campaign performance and make continuous improvements. We review keywords, search terms, audiences, placements, budget, and bidding, adapting campaigns based on results, cost, and the quality of traffic.

We create reports with key performance data. We analyze clicks, impressions, CTR, CPC, conversions, cost per conversion, and overall effectiveness, explaining what works, what needs improvement, and what actions are recommended next.