Email Marketing
We plan and implement email marketing actions that help the business communicate more directly with its audience, promote products or services, and maintain an active relationship with existing and potential customers. This service covers strategy, content creation, design, and performance analysis for each campaign.
Email Marketing Strategy
We define the goal of each email campaign, such as information, sales, offers, customer reactivation, or brand awareness. We create a communication plan based on the audience, seasonality, and business needs, setting the right sending frequency so communication remains consistent without overwhelming the user.
Newsletter Campaigns
We create newsletters for products, services, news, offers, or educational content. We write clear and targeted copy that communicates the main message quickly, and structure each email with proper hierarchy, images, sections, and call-to-action elements.
Email Copywriting
We create subject lines, preview texts, titles, descriptions, and CTA copy. We adapt the writing style to the brand and the business audience, creating short, clear content that guides the user toward the desired action.
Email Design & Layout
We design emails with a clear structure and professional appearance. We include images, banners, products, buttons, and key sections in the right order, maintaining visual consistency with the business identity.
Audience Segmentation
We organize audiences into lists or segments based on interests, behavior, or previous purchases. We adapt the content depending on the stage each user is in, creating more targeted campaigns for better performance.
Automated Email Flows
We create automated communication flows where supported by the platform. We support flows such as welcome emails, abandoned cart, post-purchase emails, and customer reactivation, adapting the content of each automation to the goal and audience.
Platform Setup & Management
We support email marketing tools such as Mailchimp, Klaviyo, or similar platforms. We set up basic templates, lists, segments, and campaign settings, checking the correct appearance and function of emails before sending.
Performance Reporting
We monitor key performance metrics such as open rate, click rate, unsubscribes, and conversions. We analyze which content, subject lines, and CTA elements perform better, and create reports with practical conclusions and improvement suggestions.